Title Over 60 Characters

What This Means

The stripped text content of the <title> element exceeds 60 characters. This is the character-count version of the title length check; the companion check title_over_pixels provides a more precise pixel-width measurement.

Why It Matters for SEO

Search engines display titles in result snippets at a fixed container width. When a title exceeds that width, it is truncated with an ellipsis (...). On Google's desktop layout, this truncation occurs at approximately 561 pixels — equivalent to roughly 50-60 characters depending on which characters are used (wide characters like W and M consume more pixels; narrow ones like i and l consume fewer).

Truncated titles hide information from searchers at the moment they are deciding whether to click. If the cut-off removes the most specific or compelling part of the title, CTR suffers.

What the Platform Checks

The platform strips all HTML from the title element's text content, collapses whitespace, and measures the resulting character count. This check fires when the count exceeds 60 characters. Note: if the pixel-width check is also available, that check is more accurate because it accounts for variable character widths.

How to Fix It

Trim the title to 50-60 characters. Prioritize what appears first, since truncation removes from the end:

• Remove boilerplate from the end: site names, taglines, and separators can be cut if they push the title over the limit.
• Lead with the topic-specific content before the brand name.
• Replace long phrases with shorter synonyms where the meaning is preserved.
• Use Google's search preview tools to see the actual truncation point.

A useful test: read only the first 50 characters of your title. Does it still communicate the page's primary purpose? If not, restructure to front-load the most important information.