Reference Library

GA4

Google Analytics 4 integration surfaces the gap between what the technical crawl can see and where real users are actually landing on your site. The crawl tells you which pages are reachable through the internal link graph; GA4 tells you which pages real visitors are spending time on right now.

When a page has real GA4 sessions but the crawl never reached it, that page is almost always orphaned — accessible only by direct URL or external link, with no internal links to support it. These checks pinpoint that mismatch.

Select a topic below to see what each category of GA4 check surfaces and how to act on the data.