Content Quality
Content quality checks go beyond structure and metadata to evaluate the substance of what is actually on the page. Thin pages, placeholder text, bloated markup with minimal content, poor readability, and low semantic structure are all signals that a page offers limited value to the searcher who lands on it. These six checks identify the most common content quality signals that correlate with poor rankings and high bounce rates.
Very little substantive body text — the page offers minimal value to searchers.
Development placeholder text found in published content — page is not finished.
Visible text is a very small fraction of total HTML — bloated markup or minimal content.
Page relies heavily on generic divs/spans — semantic elements give engines structural context.
Content scores in the "Difficult" readability band — long sentences and complex vocabulary.
Content scores in the "Very Difficult" band — prose is effectively inaccessible to general audiences.
Audit your content qualityacross every page
Run a full audit to surface every thin, placeholder, or low-quality content page across your site.