Duplicates
Duplicate content dilutes ranking signals, wastes crawl budget, and forces search engines to choose which version of your content to index and rank — a choice you have no control over. These three checks cover the spectrum from exact duplication (byte-level identical content) to semantic overlap (pages covering the same topic from nearly the same angle). Understanding which type of duplication affects your site determines what the fix looks like.
Two or more pages have identical body content — signals are split between duplicates.
Pages are highly similar but not identical — common with faceted nav and paginated listings.
Pages cover highly similar topics from nearly the same angle — potential keyword cannibalization.
Find every duplicateand near-duplicate page
A full audit groups all duplicate and near-duplicate page pairs so you can address the root cause of each duplication pattern.