Parameters
URL parameters create variants of the same content — each unique parameter combination can be treated as a distinct URL. Query parameters used for filtering or sorting create near-duplicate pages; GA tracking parameters accidentally left in published URLs create indexed URL clutter; and internal search result URLs indexed in the sitemap or internal links can create thousands of low-value pages. These three checks identify parameter-based URL issues.
Indexable URL with query parameters — may create duplicate content variants.
UTM tracking parameters are in the URL — they should not be in indexed or internal URLs.
Internal site search result URLs are indexed — low-value pages consuming crawl budget.
Audit URL parametersacross your site
The audit identifies query parameter URLs that may be creating duplicate content or indexation issues.