Open Graph
Open Graph tags control how your pages appear when shared on social platforms — Facebook, LinkedIn, Slack, Twitter/X, and any other service that reads OG metadata. A page without OG tags leaves social sharing to chance: platforms scrape whatever content they can find, producing unpredictable previews. These three checks audit presence, completeness, and consistency of the four core OG tags that every published page should have.
No OG tags at all — social platforms will scrape unpredictable preview content.
Some OG tags present but a required one is missing — social previews will be broken or blank.
OG tags diverge significantly from page title/description — usually stale values after content updates.
Audit every Open Graph tagacross your site
Run a full audit to find every page with missing, incomplete, or mismatched Open Graph tags.