Structured Data
Structured data is the layer of machine-readable metadata that enables search engines to display rich results — product prices, FAQ dropdowns, recipe cards, event details, and more. Implementing it correctly requires both syntactically valid JSON and semantically correct schema.org properties.
These checks audit structured data from the ground up: presence (is any markup present?), syntax (is the JSON valid?), semantic validity (are the right schema.org types and properties used?), and rich result eligibility (does the markup meet Google's specific requirements for each enhanced result type?).
Select a topic below to see what the platform validates and how to fix each class of structured data issue.
Coverage
Pages without any structured data markup — missing the opportunity for rich results in search.
View 1 checks →Validation
JSON parse errors, schema.org property warnings, and invalid schema type declarations.
View 3 checks →Rich Results
Google-specific validation errors and warnings that prevent or limit rich result generation.
View 2 checks →