URL Structure
URL structure communicates page hierarchy, topic, and authority to both users and search engines. A clean, consistent URL architecture makes navigation predictable, sharing reliable, and crawling efficient. Problematic URL patterns — spaces, uppercase characters, underscores, query parameter proliferation — create technical debt that accumulates across hundreds or thousands of pages.
These checks audit every dimension of URL quality: format validity, path readability, and parameter management. Most URL issues are template-level problems — fixing the pattern once resolves all instances.
Select a topic below to see exactly what the platform checks and how to address each URL structure issue.
Format
Spaces in URLs, multiple consecutive slashes, deprecated hashbang patterns, and document files indexed as pages.
View 4 checks →Path Quality
Oversized URLs, uppercase characters, underscores, non-ASCII characters, and repetitive path segments.
View 5 checks →Parameters
Query parameters creating duplicate content, UTM tracking parameters in indexed URLs, and internal search URLs being indexed.
View 3 checks →