Robots "None" Directive (Noindex+Nofollow)

What This Means

The page contains content="none" in the meta robots tag, which is shorthand for "noindex, nofollow" — the most restrictive robots directive available. The page is excluded from the index and none of its links are followed.

Why It Matters for SEO

The "none" directive is the strongest exclusion signal. It is appropriate only for pages that should be completely invisible to search engines in every respect — no indexation, no link equity flow. It is commonly misapplied to pages that should rank or whose internal links should contribute to crawl coverage.

What the Platform Checks

Checks meta robots content for the value "none" or equivalent combined noindex+nofollow declarations. Fires when detected on any crawled page.

How to Fix It

• For each "none" directive: determine whether full exclusion is intended.
• If only noindex is needed (page should not rank but links from it should be followed): use "noindex" without "nofollow".
• If only nofollow is needed: use "nofollow" without "noindex" — though page-level nofollow is rarely the right tool.
• If full exclusion is correct (admin pages, private areas): keep the directive as-is.