Page-Level Nofollow Directive

What This Means

The page contains a nofollow directive in the meta robots tag (content="nofollow" or content="noindex, nofollow"). This instructs search engines not to follow any links on the page, preventing link equity flow through outlinks and potentially blocking crawl discovery of linked pages.

Why It Matters for SEO

A page-level nofollow is a stronger signal than individual link-level nofollow attributes. It tells crawlers: "Do not follow any link from this page." Internal links from a nofollowed page do not contribute to crawl discovery of the linked pages, and no equity flows through those links.

This is useful for pages like login forms (where you don't want crawlers following form action URLs) but harmful when applied to content pages with important internal links.

What the Platform Checks

The platform checks meta robots content for the nofollow value and X-Robots-Tag headers for the same. Fires when a page-level nofollow is detected on any crawled page.

How to Fix It

• Review each page with a page-level nofollow — is it intentional?
• For login pages, thank-you pages, and form pages: nofollow is often appropriate.
• For content pages with internal links to important sections: remove the nofollow. Switch to link-level nofollow on specific external outlinks if needed.
• Do not use page-level nofollow as a way to sculpt PageRank — it is ineffective and blocks legitimate link discovery.