Noindex Pages
What This Means
The page contains a noindex directive — either via <meta name="robots" content="noindex"> in the <head>, or via the X-Robots-Tag: noindex HTTP response header. The directive instructs search engines not to include this page in their index.
Why It Matters for SEO
Noindex is powerful and intentional when used correctly (admin pages, thank-you pages, duplicate content variants, internal search results). But accidentally applied noindex directives are one of the most common causes of inexplicable ranking drops. A CMS plugin that adds noindex to all pages in a category, or a site launch without removing the staging noindex, can silently remove dozens or hundreds of pages from the index.
What the Platform Checks
The platform checks the page's response for both meta robots noindex directives in the head and X-Robots-Tag headers. Fires for every page where any form of noindex instruction is found.
How to Fix It
For each noindexed page, determine whether the noindex is intentional:
- Intentional: Utility pages (thank-you, login, admin, print-friendly versions, duplicate content) — keep the noindex.
- Accidental: Content pages that should rank — remove the noindex directive and re-crawl. Check where the directive originates (theme setting, plugin, page-level meta field).
- CMS bulk noindex: Check your CMS SEO settings — some plugins have category-level or post-type-level noindex toggles that may have been accidentally enabled.
After removing an accidental noindex, use "Request Indexing" in Search Console and monitor coverage for the page to appear in the indexed set.
Find every noindexed pageacross your site
The audit lists every noindexed page so you can review each one and confirm the directive is intentional.