Missing Self-Referencing Hreflang

What This Means

The page has hreflang tags referencing other language variants, but does not include an hreflang tag referencing its own URL and language. The hreflang set is missing the self-reference.

Why It Matters for SEO

Google's hreflang specification requires that every page in a hreflang set include a reference to itself. Without the self-referencing tag, the implementation is incomplete and Google may not honor the hreflang signals correctly. Every language page must tag itself AND all its counterparts.

What the Platform Checks

The platform checks that each page with hreflang tags includes at least one hreflang tag whose href matches the page's own URL (after normalization). Fires when the self-reference is missing.

How to Fix It

Add an hreflang tag for the current page's own URL and language:

<link rel="alternate" hreflang="en-gb" href="https://yourdomain.com/en-gb/this-page/">

Every page in the set must include its own entry. If the page is en-gb, it must have an hreflang="en-gb" tag pointing to itself, plus tags for all other language variants.