Multiple Hreflang Entries (Same Lang)

What This Means

The page has two or more hreflang tags with the same language code (e.g., two hreflang="en" tags or two hreflang="en-us" tags), potentially pointing to different URLs.

Why It Matters for SEO

This is an error-level conflict. When two hreflang tags specify the same language but point to different URLs, search engines face an irresolvable contradiction about which URL is the correct regional version. The entire hreflang signal for that language becomes unreliable and may be discarded.

What the Platform Checks

The platform groups hreflang tags by their language code value and checks for duplicate language codes on the same page. Fires when any language code appears more than once.

How to Fix It

• Remove the duplicate hreflang tag — keep only one tag per language/region.
• Determine which URL is the correct canonical for that language and remove the tag pointing to the other.
• Check for template errors that may be outputting hreflang tags from two sources (e.g., a theme + a plugin both generating hreflang).
• After fixing: validate the full hreflang set across all language variants.