GA Tracking Parameters in URL

What This Means

The URL contains Google Analytics UTM tracking parameters — utm_source, utm_medium, utm_campaign, utm_content, or utm_term. These parameters are meant for external campaign links, not for internal links or indexed page URLs.

Why It Matters for SEO

UTM parameters create URL variants that may be crawled and indexed — each combination of campaign parameters produces a distinct URL serving the same content. If UTM-parameterized URLs appear in internal links (e.g., someone hardcoded a UTM link in a navigation element), they are accessible to crawlers and may be indexed as duplicate content.

What the Platform Checks

The platform checks all crawled URLs for UTM parameter keys. Fires when UTM parameters are found in internal URLs or on pages discovered via internal crawl paths.

How to Fix It

• Never use UTM parameters in internal links — they are for external campaign tracking only.
• Find and remove any UTM-parameterized links from your CMS content, navigation, or templates.
• If UTM URLs have been indexed: add canonical tags on the parameterized versions pointing to the clean URL, and configure Google Search Console to treat utm_* as passive parameters.