Rich Result Validation Errors
What This Means
The page's structured data has errors that specifically prevent rich result generation for the applicable schema type. These are not just warnings — they are missing required properties or incorrect values that disqualify the page from the rich result feature.
Why It Matters for SEO
Rich result errors mean the schema is present but ineligible for the visual enhancements it is meant to generate. The structured data investment produces no return. Error-level severity reflects that these are clear failures: the markup exists, it has a specific goal (rich results), and it is failing to achieve that goal due to fixable validation errors.
What the Platform Checks
The platform validates schema blocks against Google's rich result type specifications — not just schema.org property rules, but the specific additional requirements Google imposes for each rich result type. Fires when errors are found that disqualify the schema from generating a rich result.
How to Fix It
- Use Google's Rich Results Test for the specific page to see exactly which errors are reported.
- Google reports errors at the property level — you can see which required property is missing or which value is incorrect.
- Common rich result errors:
- — FAQ schema: questions not in the correct format or missing answers.
- — Product schema: missing "offers" property with price and availability.
- — Article schema: missing author, datePublished, or publisher.
- — Recipe: missing ingredients, instructions, or required metadata.
- Fix each error listed and re-test with the Rich Results Test.
Fix every rich result erroracross your site
The audit surfaces rich result errors per page and schema type so you can prioritize the most impactful fixes.