Page Not Served Over HTTPS

What This Means

The page is served over HTTP rather than HTTPS. The URL uses the http:// protocol without TLS encryption.

Why It Matters for SEO

Google has used HTTPS as a ranking signal since 2014 and has consistently strengthened its weight over time. Chrome and other browsers display "Not Secure" warnings in the address bar for HTTP pages. These warnings reduce user trust, increase bounce rates, and directly affect conversion rates.

Error-level severity reflects that this is a fundamental infrastructure issue — not just an optimization, but a baseline expectation for any modern website.

What the Platform Checks

The platform checks the URL scheme of each crawled page. Fires when the page URL uses http:// rather than https://.

How to Fix It

• Purchase and install an SSL/TLS certificate from your hosting provider (Let's Encrypt provides free certificates).
• Configure your server to serve all pages over HTTPS.
• Set up server-level 301 redirects from all HTTP URLs to their HTTPS equivalents.
• Update all internal links, sitemaps, and canonical tags to use HTTPS URLs.
• Add an HSTS header to prevent future downgrade attacks.