H2 Over 70 Characters

What This Means

One or more <h2> elements on the page contain text longer than 70 characters. The heading still renders and functions — this is a quality notice, not a structural error.

Why It Matters for SEO

H2 headings serve as scannable section labels. Their value to both users and search engines depends in part on their conciseness — a short, focused heading ("Image Optimization Basics") communicates the section's topic immediately. A very long H2 ("Everything You Need to Know About Optimizing Your Website Images for Faster Load Times and Better SEO") reads like a paragraph opener rather than a section label and loses the scanning advantage that headings provide.

Long H2s also tend to dilute topical focus. A heading should name the topic; the body below it should develop it.

What the Platform Checks

The platform strips HTML from each <h2> element and measures character count. Fires when any H2 on the page exceeds 70 characters.

How to Fix It

Trim H2 headings to concise section labels — ideally 40-60 characters:

• Remove phrases like "How to", "A complete guide to", "Everything about", "The ultimate introduction to".
• State the topic, not the approach: "Image Optimization" vs. "How to Optimize Your Images for the Web".
• Move qualifiers and context into an H3 subheading or the opening sentence of the section.
• Check: can you read the H2 in one glance and know exactly what the section covers? If not, it's too long.

Short, clear H2s also make the page's table of contents (if you generate one automatically) more readable and navigable.