Broken Internal Links

What This Means

An internal link on this page points to an internal URL that returns an HTTP 4xx error (typically 404 Not Found). The link is pointing to content that no longer exists at the referenced URL.

Why It Matters for SEO

A broken internal link serves no purpose: it delivers users to an error page instead of content, it delivers crawlers to a dead end instead of a page, and it wastes link equity that should be flowing to live content. Error-level severity reflects that these are clear failures with direct user impact.

Broken internal links most commonly accumulate after content deletion, URL restructuring, or CMS migrations where internal links in content bodies were not updated to reflect new URLs.

What the Platform Checks

The platform follows every internal link found on each crawled page and records the HTTP response code. Fires for every internal link that resolves to a 4xx response.

How to Fix It

• If the content moved: Update the internal link to point to the new URL, or ensure a 301 redirect is in place from the old URL to the new one.
• If the content was deleted: Update or remove the link. Consider linking to a related topic instead of removing the anchor text entirely.
• Bulk fix: Export all broken internal links with their source pages, identify the URL patterns causing breakage (migration pattern, deleted section), and fix at the source — either by updating links in content or adding redirect rules.
• Prevention: Implement a redirect rule whenever you delete or move content to catch any links you miss.